digital marketing - News, Features, and Slideshows

News

  • 12 digital marketing and customer experience tips for success

    Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead.

    Written by James A. Martin17 April 17 23:42
  • How St John of God Health Care is building a customer-led digital strategy

    Marketing leaders are increasingly being tasked with revamping their organisation’s external-facing digital properties to up the ante on customer engagement. At St John of God Health Care, this mandate not only resulted in a fresh, user-centric website, it’s also triggered a whole-of-organisation, customer-led digital transformation program.

    Written by Nadia Cameron10 March 17 07:29
  • 10 things marketers need to know about AI

    AI-enabled marketing isn't just about cute chatbots. Here's what CMOs, CIOs and others need to know to make the most of AI in their marketing initiatives in 2017 and beyond.

    Written by James A. Martin14 Feb. 17 03:31
  • Google taps AI to help you bid for digital ads

    Real-time bidding is an aspect of digital marketing that can seem overly complex for the average bear, so it was only a matter of time before AI entered the picture.

    Written by Katherine Noyes27 July 16 07:10
  • 8 tips for marketing to millennials online

    Marketing and social media experts discuss the best ways to target and engage with consumers in their 20s and 30s.

    Written by Jennifer Lonoff Schiff16 May 16 23:08
  • 4 tips to help switch marketing automation systems

    What's more nerve-wracking than selecting a marketing automation system? Switching from an old platform to a new one. The transition process can be painful, but these four tips can help you avoid some of the most significant pitfalls.

    Written by Matt Kapko09 May 16 23:34
  • How to do data-driven marketing right

    Akamai, Monster and others found creative ways to put piles of corporate data to work for their marketing teams. Marketing pros for these companies share valuable lessons learned from their successes, along with tips and best practices for data-driven marketing.

    Written by James A. Martin06 April 16 22:00
  • 10 myths marketing technology vendors want you to believe

    Real Story Group analyst Theresa Regli busts the most common myths marketing technology vendors tell customers and prospects, and other martech experts share insight on how marketing pros can navigate the dynamic digital landscape.

    Written by James A. Martin31 March 16 23:00
  • Don’t believe (all) the martech hype

    While advances in marketing technology can help you discover, track and engage customers in new ways, don’t be fooled into thinking martech is the silver bullet for all your marketing needs.

    Written by Sharon Goldman22 March 16 22:10
  • Why Snapchat is the next big thing in digital marketing

    Snapchat is still a relatively small, 'niche' social network, at least compared to Facebook or Twitter, but its more than 100 million seemingly addicted users represent piles of potential customers, and today's savvy digital marketers want in on the action.

    Written by Matt Kapko11 March 16 23:53
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