digital marketing - News, Features, and Slideshows

News

• Adobe adds geolocation targeting to Marketing Cloud

  Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics.

• Oracle gears up to battle Salesforce.com, IBM with Eloqua update

  Oracle is rolling out a series of new features for its Eloqua marketing automation suite, hoping to get a leg up on rivals such as Salesforce.com and IBM in the red-hot software segment.

• Gartner Says CIOs and CMOs Must Learn to Collaborate on Digital Marketing

  The research firm predicts the convergence of IT and marketing as businesses increasingly look to digital promotional strategies.

• Tech Gives Rise to the Digital Marketer

  That sound you hear is the buzz around marketing using social media and mobile apps. Not only can marketers now reach a larger audience, data analytics measure the effectiveness of digital campaigns in quantifiable terms. But can marketing pros become technically literate without losing their creativity?

• Adobe-as-a-service: Software vendor bets on cloud

  Adobe has announced a major shift in its software strategy, revealing that Adobe CS 6 will be the final boxed version of its major design, publishing and photography products. Instead, the vendor will focus on delivering regular updates to its subscription-based Creative Cloud versions of popular applications such as Photoshop, Illustrator and InDesign.

• Mixing with marketing: The CIO-CMO partnership

  There’s a new synergy happening in the boardroom, and while some CIOs are left floundering by fast-shifting demands for them to become more agile, customer-responsive and creative, most are finding that they have more in common with their new best mate, the chief marketing officer, than they ever suspected.

• Harvey Norman targets online customers

  Harvey Norman is focusing on better understanding its online customers through the use of Lyris’ digital marketing software.

• Social media shares more marketing budget: Survey

  A new survey indicates more traditional business marketing money is being spent on social media activities, including using the public services to build customer relationships, not just to drum up publicity.

• CMOs and CIOs: Can this relationship be saved?

  A new report from the CMO Council and Accenture on the strategic relations between CIOs and CMOs offers a grim outlook: "Marketing and IT executives do not believe they are highly effective partners, as they struggle to achieve common goals in the race to adopt and keep pace with rapidly evolving digital marketing capabilities," notes the report.

• HP partners with Yahoo for targeted advertisements

  Hewlett-Packard plans to use Yahoo's advertising network in a pilot program that will deliver targeted advertisements for content printed with its latest line of Web-connected printers.

• Search marketers consider optimizing for Bing

  Once Google cornered the bulk of the search market, many search marketers stopped optimizing their sites for other engines, but that could change when the Bing-Yahoo integration happens, experts speaking at Search Marketing Expo said.

• Oracle buys IP assets of marketing automation vendor

  Oracle has acquired the intellectual property assets of Market2Lead, maker of marketing automation and demand-generation software, for an undisclosed sum.

• FTC won't oppose Google's acquisition of AdMob

  The U.S. Federal Trade Commission won't block Google's US$750 million acquisition of mobile advertising vendor AdMob because the deal isn't likely to harm competition in the emerging mobile advertising market, the agency said Friday.

• U.S. online ad market grows in Q1

  Online advertising spending grew 7.5 percent in the U.S. in the first quarter, a clear sign that the digital media industry is recovering from a rough 2009, according to the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).

• Click fraud identification guidelines released

  The Interactive Advertising Bureau has published guidelines for determining when fraudsters are taking advantage of pay-per-click (PPC) advertisements.