digital strategy - News, Features, and Slideshows

News

• Government launches digital economy strategy

  Digital skills, digital services, infrastructure, access to quality data and an ‘enabling environment’ are the federal government’s key areas of focus.

• Gumtree CTO on the digital innovations behind the rebrand

  Gumtree Australia’s first female CTO says the company’s biggest customer-driven shake-up in 10 years has triggered major improvements to its website and technology capabilities.

• ‘Helping clients avoid becoming corporate dodos’: IBM’s Chris Howard

  IBM ANZ’s CTO of digital strategy Chris Howard admits he likes to get his “hands dirty” when it comes to IT, and also likes a good challenge. He has been "passionate about innovative technology” for the past 20 years, and now, more than ever, as head of digital strategy at Big Blue.

• How St John of God Health Care is building a customer-led digital strategy

  Marketing leaders are increasingly being tasked with revamping their organisation’s external-facing digital properties to up the ante on customer engagement. At St John of God Health Care, this mandate not only resulted in a fresh, user-centric website, it’s also triggered a whole-of-organisation, customer-led digital transformation program.

• ​Your top 5 priorities this year, according to Forrester

  Many CIOs have not embraced the shift to digital business with the traditional tech-focused role now under threat from chief data officers (CDOs) or CTOs with digital and customer experience expertise.

• Q&A: CTO Geoff Purcell on the changing tide at Melbourne Water

  ​When Geoff Purcell joined Melbourne Water in January last year, he arrived to a fragmented IT team, ageing asset management and business process systems, and endless disparate databases. But there was also a multi-million dollar, cross-business digital strategy that hoped to bring the government owned statutory authority up to date.

• Hotel chain bets big on digital transformation and is seeing great results

  Meliá Hotels teams with Accenture to personalize the customer experience using digital tools

• The Aussie CIO: New here, well paid and focused on what's next

  Developing new products and services is the top priority of Australian CIOs, according to a global survey of more than 3,000 technology leaders.

• GHD Group CIO joins executive team

  GHD Group's CIO Elizabeth Harper has joined the company's executive management group and is now reporting directly to the CEO following a restructure at the engineering firm.

• 5 ways Australian Unity is driving innovation

  There are plenty of reasons why Australian health insurance provider, Australian Unity, decided to launch a formal innovation program, its GM of retail health fund, Natalie Vogel, says.

• In pictures: CMO-CIO-ADMA Executive Connections 2016 in Melbourne

  CMO and CIO magazines in partnership with ADMA held the latest Executive Connections series event in Melbourne on 3 March to discuss how organisations can shift from digital disruption to customer-led innovation. Here are pictorial highlights from the day.

• How to harness digital-led innovation

  
  Innovation is happening across every organisation, continuously. But it’s the ability to harness and scale those ideas, as well as disrupt traditional power hierarchies and corporate structures, that will make or break how established organisations compete in a digitised, customer-centric world.

• Tennis Australia shares the data analytics and technology driving Australian Open 2016

  A combination of data-driven insights, digital platform upgrades and cloud-based infrastructure is helping Tennis Australia improve fan engagement and operational excellence at this year’s Australian Open.

• Neiman Marcus wants to merge the online and in-store shopping experience

  High-end department store Neiman Marcus wants to improve more than its customer online buying experience. The company is working to use technology to merge its online and brick-and-mortar efforts.

• Only 6% of the top 1,500 global companies have CDOs

  Chief digital officers are in scarce supply at large global companies, says consultant PwC. But it doesn’t matter, as the role is largely transitional in nature and the CIO continues to rule IT.