Eloqua - News, Features, and Slideshows

Features

  • Marketo IPO may spark suitors, including Salesforce.com

    Cloud-based marketing automation vendor Marketo's plans to raise up to $75 million in an initial public offering, which were revealed this week, could influence larger companies to acquire the company, including Salesforce.com and SAP.

    Written by Chris Kanaracus03 April 13 18:19
  • SAP in 2013: Five things to watch

    It was a typically busy year for SAP, with the company making headlines for strong sales of its HANA in-memory database, high-profile acquisitions and aggressive moves into cloud computing.

    Written by Chris Kanaracus21 Dec. 12 21:11
  • Why Oracle bought Eloqua, and what it means for the market

    Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.

    Written by Chris Kanaracus20 Dec. 12 20:59
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