Lewis Hamilton is strolling through driver’s paddock in Melbourne, dressed head to toe in white. There’s a two kilo gold chain hung around his neck which carries a diamond encrusted likeness of Jesus Christ.
F1 - News, Features, and Slideshows
For an industry that quite literally relies on speed and efficiency, growing capability in big data and networking has raised the already-high stakes for Red Bull’s Formula 1 racing team.
How Williams Martini Racing’s CIO, Graeme Hackland and Avanade CMO, Stella Goulet work together to provide the perfect mesh of technology and marketing at this year’s Formula One racing events.