Why Apple rules UX, its native iOS apps suck, and that's OK
Every iPhone Apple sells today ships with 32 native applications but few, if any, are considered best in class. It may seem like Apple has lost its edge on mobile apps and software design, but the company's primary mission to sell hardware certainly hasn't suffered as a result. Indeed, the Apple experience -- a polished user interface married with premium hardware -- is as much about looks as functionality, and the technology ecosystem Apple has built continues to grow and mature.