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Features

  • Is Social Media Reviving or Killing Our Classrooms?

    Remember the days when back to school meant a trip to the store for new pencils, paper and maybe a spiral notebook or two? Today's students, particularly those in the higher grades and college level, have little time or interest in those analog commodities -- they're carrying laptops, tablets, smartphones and other gadgets.

    Written by Matt Kapko10 Sept. 14 06:09
  • 9 Inexpensive Ways to Get Your New Business Noticed Online

    Congratulations on launching your startup business. The only problem is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on advertising or PR, or buying Facebook or Twitter followers?

    Written by Jennifer Lonoff Schiff21 Aug. 14 23:33
  • How social networks are changing mobile advertising

    For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.

    Written by Matt Kapko21 Aug. 14 05:37
  • How to Generate Leads From 4 Top Social Networks

    Most users turn to social media sites for entertainment and information, but for digital marketers social engagements represent a dynamic way to generate leads. Fostering leads, or potential customers, in social media is not as clear-cut or obvious as email, TV or print marketing, but there is enough history and background now to follow and replicate what is already working.

    Written by Matt Kapko09 Aug. 14 05:32
  • How AWS Helped Scale App for World Cup Social Media Hub

    Running a social media hub for any large event poses a challenge, but perhaps none quite so daunting as running the FIFA Social Hub, the official social platform of the 2014 FIFA World Cup.

    Written by Thor Olavsrud05 Aug. 14 23:07
  • Don't Give Your Job Search a Summer Vacation

    For most people, summer's the perfect time to relax, take a vacation and operate at a more leisurely pace than during the rest of the year. But if you're a job-seeker, you can't afford to put your search on the back burner. Instead, use the slower pace and longer days to your advantage.

    Written by Sharon Florentine17 July 14 23:42
  • The rise of the personal cloud

    Meet the people who say they are putting users back in control of their own data management and privacy.

    Written by Byron Connolly03 July 14 15:09
  • Are Social Media Giants Betraying Your Trust?

    The leading social media companies are outraged over NSA surveillance, but would that spying even be possible if Facebook, Google and Twitter weren't collecting data and selling it to online marketers? Social media companies unintentionally opened new windows for spies to creep into our lives, and their claims of innocence are insincere.

    Written by Matt Kapko26 June 14 00:58
  • Facebook Takes Another Swipe at Snapchat With Slingshot

    Facebook is taking another run at Snapchat. This time with an app that works more like a boomerang than a slingshot. The app's unique features and silly sounds make for a playful experience, but CIO.com's Matt Kapko writes it's also an awkward, unnatural and never-ending way to live life in the moment.

    Written by Matt Kapko20 June 14 05:21
  • How Social Media Is Enhancing the World Cup Experience

    More than a billion people will tune in to watch the final match of World Cup 2014. But before then, even more will share their highs and lows on social media. (And if Twitter and Facebook can't turn you into a futbol fan, maybe a Brazilian supermodel can.)

    Written by Matt Kapko14 June 14 02:06
  • Snapchat Must Either Grow Up or Risk Disappearing

    Snapchat had a rough May, and that's even before taking into account the massive competitive threats it faces from Apple and Facebook. The company has a lot of growing up to do. And it better do it fast.

    Written by Matt Kapko11 June 14 23:27
  • When social media strategies go wrong

    We’ve all heard the stories: An employee calls in sick, doesn’t go to work and then posts photos on their Facebook page or another social media site while at the cricket. But what happens when a corporate social media campaign fails?

    Written by Byron Connolly20 May 14 14:11
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