Yahoo courts developers at its first mobile conference
Mobile users have become a vital part of Yahoo's recovery effort, and on Thursday it tried to woo developers with new tools to help them build better apps using its services.
Mobile users have become a vital part of Yahoo's recovery effort, and on Thursday it tried to woo developers with new tools to help them build better apps using its services.
Yahoo, one of Silicon Valley's aging giants, wants to show it's got the goods for today's mobile app developers.
Ask any digital marketing expert about the major trends they expect to see in 2015, and he or she will likely answer with one word: mobile.
Yahoo has reached an agreement to acquire Flurry, a mobile analytics company, as part of a push to grow its advertising revenue within its mobile products.
Mobile apps, mobile commerce, and the size and savviness of the mobile community are all growing up fast.