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Formula 1 - News, Features, and Slideshows

News

  • ​How big data is driving Formula 1 success

    For an industry that quite literally relies on speed and efficiency, growing capability in big data and networking has raised the already-high stakes for Red Bull’s Formula 1 racing team.

    Written by Bonnie Gardiner23 March 16 11:34
  • ​How Lotus F1 team taps big data to overtake rivals

    When a squealing Formula 1 race car whizzes by, whether live or on screen, Thomas Mayer sees beyond the glamour of the sleek image before him.

    Written by Divina Paredes and Byron Connolly28 Sept. 15 12:13
  • A CIO-CMO partnership in the fast lane

    How Williams Martini Racing’s CIO, Graeme Hackland and Avanade CMO, Stella Goulet work together to provide the perfect mesh of technology and marketing at this year’s Formula One racing events.

    Written by Byron Connolly13 April 15 11:00
  • Formula 1 team uses cloud computing for Grand Prix success

    As Nico Hulkenberg, the 22-year-old up-and-coming Formula 1 driving star, approaches the final chicane of the Circuit Gilles Villenueve during the Canadian Grand Prix he will already know from telemetry data hosted in the cloud to slow down 10 metres before the turn or risk smacking into the infamous wall of champions that has taken out racing superstars such as Fernando Alonzo and Michael Schumacher.

    Written by Paolo Del Nibletto16 June 10 05:34
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