How big data is driving Formula 1 success
For an industry that quite literally relies on speed and efficiency, growing capability in big data and networking has raised the already-high stakes for Red Bull’s Formula 1 racing team.
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How Lotus F1 team taps big data to overtake rivals
When a squealing Formula 1 race car whizzes by, whether live or on screen, Thomas Mayer sees beyond the glamour of the sleek image before him.
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A CIO-CMO partnership in the fast lane
How Williams Martini Racing’s CIO, Graeme Hackland and Avanade CMO, Stella Goulet work together to provide the perfect mesh of technology and marketing at this year’s Formula One racing events.
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Life in the IT fast lane: A chat with AT&T Williams' IT manager
When you're IT manager of a Formula 1 racing team, getting time to watch all the races is something of a luxury. Forget about travelling around the world with the pit crew to exotic locations, too.
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Formula 1 team uses cloud computing for Grand Prix success
As Nico Hulkenberg, the 22-year-old up-and-coming Formula 1 driving star, approaches the final chicane of the Circuit Gilles Villenueve during the Canadian Grand Prix he will already know from telemetry data hosted in the cloud to slow down 10 metres before the turn or risk smacking into the infamous wall of champions that has taken out racing superstars such as Fernando Alonzo and Michael Schumacher.