Forrester Research - News, Features, and Slideshows

News

• IBM's 'click to buy' consulting services look beyond just IT

  IBM hopes to expand its customer base and sell to executives outside of IT, including marketers, with a new set of consulting services that can be bought online with a credit card.

• Reaction: Apple fashions 'brilliant' partnership with IBM for instant enterprise cred

  The business-focused deal between Apple and IBM is "brilliant," one analyst said, noting that Apple now gets into the enterprise through the front door rather than the back.

• CIOs not obsessed about customers

  More than 70 per cent of tech budget decision makers across Asia-Pacific say improving customer satisfaction is a big priority this year but less than half are taking action to provide better outcomes for their organisation’s clients.
  

• Will your business be a digital predator or prey?

  Organisations that don’t make the transition to digital in the next 10 years will either be acquired by firms that have, or go out of business as new technologies transform the way companies interact with their customers.
  

• US tech spending to see 'solid, steady growth' this year and next, Forrester says

  Combined U.S. business and consumer spending on technology will rise 5.3 percent this year to US$1.315 trillion and 6.0 percent to $1.4 trillion in 2015, thanks to an improving economy and an acceleration in purchases by businesses and government agencies, according to Forrester Research.

• Public cloud market ready for 'hyergrowth' period

  The public cloud market is set for what one analyst firm calls 'hypergrowth.'

• Dell launches virtual storage accelerator, aims to boost SAN performance

  Dell released a new virtualized storage accelerator appliance called Fluid Cache for SAN on Tuesday, designed to help customers keep data-intensive applications working quickly under load.

• CMOs Eye CEO Office, But Need CIOs to Get There

  Thanks to social media, mobile marketing and data analytics, the CMO is now closer to sales revenue. CMOs are among the most important executives at a company -- and they know it and want to take the next step to the CEO's office. The good news for CIOs is that they can't do it without you.

• CIOs still in control of most IT spending, Forrester says

  CIOs still have the last word over most IT spending but over time they will work more closely with business units on buying decisions, a Forrester Research survey finds.

• Nadella's rise renews appeals for Office on iPad, Android tablets

  The anointment of new CEO Satya Nadella has renewed calls by analysts that Microsoft free its profitable Office franchise from Windows and release full-featured versions for Android and iOS tablets.

• Bill Gates steps aside as chairman, becomes Nadella's consigliore

  Microsoft co-founder Bill Gates will step down as chairman of the board to spend his time with the company advising the new CEO, Satya Nadella.

• Are Rival Partnerships the Future of IT Outsourcing?

  HCL and CSC, companies that have often competed for customers, have teamed to focus on legacy application modernization and cloud hosting. Could partnerships formed by rivals prove more valuable than mega-acquisitions as IT outsourcing providers respond to changing market dynamics?

• CIOs and CMOs Must Work Together to Satisfy Customers

  According to a new Forrester Research report, this is the 'age of the customer' and there's no time or room for turf wars, competing agendas and distrust between technology and marketing departments.

• How to survive an IBM software licence audit

  While many software vendors run software license audits on customers, there are some key differences customers should be mindful of when it comes to IBM, according to a new report from advisory firm Miro Consulting.

• Wall Street Beat: Forecasts call for tech to trend upward this year

  After a year in which tech stocks boomed but overall IT spending barely eked out single-digit growth, market forecasters are adopting an air of cautious optimism for 2014.