forrester - News, Features, and Slideshows

Features

• CIOs and CMOs must partner on 'insight teams'

  Arms flailing in an ocean of customer data, panicky marketers need the CIO to throw them a life line. That is, they need to know what to do with the data.

• 5 things you need to know about Windows 10

  With the upcoming release of Windows 10, Microsoft looks to rebound from the lukewarm reaction to Windows 8. Here are five things CIOs and other IT leaders should know about the next version of the OS.

• Google Plus Outperforms Twitter (Really)

  Marketers who ignore Google Plus are missing a worthwhile opportunity, according to a new report from Forrester. Googles social platform delivers nearly double the engagement rate of Twitter, and yet some large brands continue to be lackadaisical with their effort.

• Forrester Outlines IT Imperatives for Healthcare Providers

  Healthcare providers such hospitals, medical offices and clinics face an unsettling reality, according to a recent Forrester report: Embrace the cloud, big data, mobile and other emerging technology or get acquired by a healthcare organization that's successfully been there and done that.

• Harness disruption or become obsolete: Forrester

  Five years ago, Nokia dominated the smartphone market. How quickly things change. But before you sit back and think, ‘that won’t happen to me’, take a look at the competitive environment in which your company operates. Daunting, isn’t it?

• 5 virtual desktop pitfalls

  Most <a href="http://www.networkworld.com/news/2010/010710-cios-tweet.html">CIOs</a> have started considering virtual desktop infrastructure and other types of <a href="http://www.networkworld.com/news/2009/021909-desktop-virtualization-faq.html">desktop virtualization</a>, but only a minority has reached the deployment stage. (See related story, <a href="http://www.networkworld.com/news/2010/040110-destop-virtualization-windows7.html">"As Windows 7 gains steam, VDI set to rise"</a>.) Virtual desktops can potentially provide more flexibility for users, make it easier to apply patches and reduce IT help desk calls, but there are still numerous problems that keep desktop pros up at night. Here are five pitfalls to watch out for.

• Key Capabilities of Next-Generation Project Managers

  Project managers might just have the toughest job in IT, responsible as they are for ensuring that high-stakes IT projects are completed on time and on budget. According to a new report from Forrester Research, the project manager's role is getting even more demanding and difficult to fill.

• Tips to Create a Recession-Proof ERP Vendor Strategy

  If your current vendor "strategy" regarding ERP, CRM or BI apps is simply saying "No, not at this time," or "Please stop calling me," then you might want to read Forrester's new report, [[xref:www.forrester.com/go?docid=47343|"Five Steps To Building A Recession-Proof Packaged Applications Strategy."]]