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News

  • Analysts react to Salesforce Tableau grab

    In what will be the largest acquisition in Salesforce history, “the move is not a big surprise,” according to Forrester VP and principal analyst Liz Herbert, speaking about the US $15.7 billion acquisition of analytics platform vendor Tableau.

    Written by Jennifer O'Brien11 June 19 14:16
  • Australia not moving fast enough on digitisation: Tim Sheedy

    Australian organisations are not moving fast enough to digitise their operations and now risk falling way behind and potentially going out of business as new disruptive startups hit the local market.

    Written by Byron Connolly11 Jan. 18 14:37
  • ​Keys to creating a better digital customer experience

    In a recent report, Forrester analyst Tim Sheedy said that IT chiefs who have not embraced the shift to digital business are now under threat from chief data officers or CTOs with digital and customer experience expertise.

    Written by CIO Staff15 March 17 12:16
  • ​Your top 5 priorities this year, according to Forrester

    Many CIOs have not embraced the shift to digital business with the traditional tech-focused role now under threat from chief data officers (CDOs) or CTOs with digital and customer experience expertise.

    Written by Byron Connolly24 Jan. 17 15:45
  • Digital transformation: Will you be a predator or prey?

    Is IT holding digital transformation projects back? And how do you deal with the perfect storm of technology and culture? Two industry leaders answered these questions and more during CIO Australia's 'digital age' event in Sydney.

    Written by CIO Staff17 Oct. 16 09:00
  • ​Digital transformation: Why governments are slipping up

    Digital transformation initiatives across government are being hampered by CEOs who are looking to retire in their careers and are adverse to the risks associated with modernising legacy infrastructure.

    Written by Byron Connolly20 Nov. 15 14:00
  • Digital marketers face a suite challenge

    Marketers lean on their enterprise marketing software suites to deliver on lofty promises: cross-channel campaign management, analytics, automation, personalization, customer journey mapping, testing and optimization, customer insights and the list goes on. Marketers need this powerful engine to be well-integrated with other systems and data in order to complete these Herculean tasks.

    Written by Tom Kaneshige13 May 15 04:53
  • Why social listening platforms are failing

    With startups pouring into the emerging marketing technology market, the simple fact is that not everyone -- not every category -- is going to be a winner. Now Forrester has come up with a startling finding that one of the first marketing technologies to come along and help define this segment is failing to deliver results.

    Written by Tom Kaneshige29 Jan. 15 06:12
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