Most CIOs -- and other C-suite executives have at least a LinkedIn profile, but social media requires much more these days. LinkedIn, Facebook, Twitter and others are no longer exclusively personal, but also reflective of your role in the larger organization.
Social media experts discuss the most common social networking business blunders and what companies can do to improve their social media IQ.
You don't need a big budget to be successful with social media, according to Walmart's director of social strategy. Here are five steps your business can follow to reap the benefits.
Google announced a complete overhaul of its social network, Google+, at this week's I/O conference in San Francisco. Here's an in-depth look at all the changes and why they make Google+ better.
Using social media to market your business or collaborate internally means more than having a presence on Twitter, LinkedIn, Google+ and Facebook. To teach college students that lesson, Syracuse University adopted HootSuite University's certification program. Syracuse isn't alone: Social media certifications are a growing trend, but is a training course right for you?
At Kaplan, a genuine enthusiasm for technology comes from the top: Its CIO embraces the consumerization of IT and wants employees to be as excited about technology as he is. That culture led Kaplan to migrate from Microsoft Exchange to Google Apps and, mostly recently, to Google+.