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Industry Verticals | Marketing - News, Features, and Slideshows

News about Industry Verticals | Marketing
  • Tech Industry Subscribes to New Revenue Model

    All signs point to a bright future for subscriptions. The Internet of Things and wearables mega trends promise to open the floodgates to subscription opportunities. For a case in point, Apple just bought Beats for $3 billion, not so much for the popular Beats headphones, but rather for subscription-based streaming music service.

    Written by Tom Kaneshige06 June 14 03:59
  • Tech Gives Rise to the Digital Marketer

    That sound you hear is the buzz around marketing using social media and mobile apps. Not only can marketers now reach a larger audience, data analytics measure the effectiveness of digital campaigns in quantifiable terms. But can marketing pros become technically literate without losing their creativity?

    Written by Tom Kaneshige17 Oct. 13 19:21
  • How to build an online community for your small business

    These days attracting customers to your brand means building an online community. That requires maintaining an active presence on industry-specific online forums and social media sites--and occasionally taking the conversation offline, too.

    Written by Nathan Segal05 March 13 16:20
Tutorials about Industry Verticals | Marketing
  • 10 Mobile Marketing Tips for Small Businesses

    Consumers are increasingly using their mobile devices to connect to businesses of all shapes and sizes. From optimizing your website to capturing holiday sales on mobile devices, these tips will help improve your mobile marketing strategy.

    Written by Vangie Beal29 Oct. 13 12:46
Features about Industry Verticals | Marketing
  • Apple's History Offers Insight Into CMO-CIO Relationship

    Liz Allen, a former Apple marketing executive, has seen the volatile relationship between CMOs and CIOs evolving over the years. CMOs were worshipped and CIOs despised at Apple, but Allen isn't taking sides: 'If you're at odds, your competition is going to win.'

    Written by Tom Kaneshige30 May 14 04:27
  • For CMOs Big Data Can Lead to Big Profits

    It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.

    Written by Thor Olavsrud21 Nov. 13 18:32
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