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Industry Verticals | Marketing - News, Features, and Slideshows

Features

  • Apple's History Offers Insight Into CMO-CIO Relationship

    Liz Allen, a former Apple marketing executive, has seen the volatile relationship between CMOs and CIOs evolving over the years. CMOs were worshipped and CIOs despised at Apple, but Allen isn't taking sides: 'If you're at odds, your competition is going to win.'

    Written by Tom Kaneshige • 30 May 14 04:27

  • For CMOs Big Data Can Lead to Big Profits

    It's become a common refrain that marketers need to become more data-driven. This infographic breaks down the pressures that chief marketing officers are under and the upside to embracing big data.

    Written by Thor Olavsrud • 21 Nov. 13 18:32
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