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  • Tech Industry Subscribes to New Revenue Model

    All signs point to a bright future for subscriptions. The Internet of Things and wearables mega trends promise to open the floodgates to subscription opportunities. For a case in point, Apple just bought Beats for $3 billion, not so much for the popular Beats headphones, but rather for subscription-based streaming music service.

    Written by Tom Kaneshige06 June 14 03:59
  • Tech Gives Rise to the Digital Marketer

    That sound you hear is the buzz around marketing using social media and mobile apps. Not only can marketers now reach a larger audience, data analytics measure the effectiveness of digital campaigns in quantifiable terms. But can marketing pros become technically literate without losing their creativity?

    Written by Tom Kaneshige17 Oct. 13 19:21
  • How to build an online community for your small business

    These days attracting customers to your brand means building an online community. That requires maintaining an active presence on industry-specific online forums and social media sites--and occasionally taking the conversation offline, too.

    Written by Nathan Segal05 March 13 16:20
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