How Lord & Taylor Integrates Print Ads with Mobile Commerce
Lord & Taylor's mobile app lets customers scan photos in print ads and buy the items with their smartphones, without ever going to the retailer's website.
Industry Verticals | Retail - News, Features, and Slideshows
News about Industry Verticals | Retail
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Retail CIOs Look to Break Online and Offline Shopping Barriers
Tech leaders at retailers are heading for a software refresh, and many are expecting to replace legacy in-store systems with unified ecommerce systems in a bid to keep up with changing shopping habits.
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5 Ways to Track In-Store Customer Behavior
There's a fine line between tracking the behaviors of customers in your brick-and-mortar store and spying on them. The technology discussed here uses data from customers' smartphones in conjunction with opt-in apps to offer patrons deals and show retailers what's happening in their stores.
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How Starbucks Brews Its Mobile Strategy
The coffee retailer's chief digital officer describes how he focuses first on the customer experence before making any technology decisions
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When Downsizing Goes Too Far
An online retail business built its most critical systems in-house when resources were plentiful. But today the business has downsized considerably, with the IT budget cut to support only critical systems and only one senior executive and a developer left to manage numerous disjointed systems and servers. Customer service is now declining and IT can't add new functions. When the CEO says, "Fix this ASAP!" what should this lone CIO do?
Features about Industry Verticals | Retail
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Retail CIOs Need to Step Up Their Game
To win in the new world of omnichannel retail, CIOs will need to focus on the customer experience and collaborate in the C-suite .