With the continued growth of ecommerce and in-store comparison-shopping via mobile devices, it's become harder for many bricks-and-mortar retailers to get customers to make on-the-spot purchases. However, instead of seeing mobile and ecommerce as a threat, some savvy retailers have embraced the adage "if you can't beat them, join them."
What good is having a business if no one knows about you? But how do you get the word out? Public relations is one of several proven ways for organizations to connect with their target audience, and is often (much) more cost effective than advertising. But how can you ensure that your press releases and PR efforts are getting to the right people?
In Las Vegas, if you're not new and fresh, you're old and boring. Casinos thrive on youthful energy and young executives flush with cash. Nightclubs buzz into the wee hours, chock full of hard-partying millennials, not stodgy Gen-Xers in desperate need of their beauty sleep.
How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.
The clinical data warehouse used to represent what was wrong with healthcare IT: An incomplete data source that was siloed to boot. But Texas Children's Hospital has turned its data warehouse into a valuable tool for clinical and operational analytics.
Consumers are increasingly using their mobile devices to connect to businesses of all shapes and sizes. From optimizing your website to capturing holiday sales on mobile devices, these tips will help improve your mobile marketing strategy.
Healthcare reform in the United States focuses mainly on providing coverage to the uninsured, and odds are good that your company offers health insurance to most employees. However, there are still reporting and security requirements you'll need to deal with -- and you'll have to be a vocal leader to make sure these tasks are a high priority.
Google Analytics lets organisations of all shapes and sizes measure the performance of their websites. There's a lot of data in there--and even more that you can do with that data once you've extracted it. These tips will help you get started with Google Analytics.
Healthcare providers are under siege by massive amounts of data. This is forcing the industry to upgrade its aging storage infrastructures, architectures and systems. Where that data is being stored may come as a surprise.
Making use of the petabytes of patient data that healthcare organizations possess requires extracting it from legacy systems, normalizing it and then building applications that can make sense of it. That's a tall order, but the facilities that pull it off can learn a lot.
The A/B testing process lets you determine what words, phrases, images or other elements of a Web page lead to the most sales conversions. To help you improve your online market strategy, this article provides an overview of the A/B process and offers some hints for improving your copywriting.
Collaboration is the key to getting anything done. Social technologies are all about enabling that collaboration. Combine social with mobile and sprinkle in technologies like VPNs and SSO, and the idea of 'social' moves to a whole new level, as two higher education CIOs attest.