Twitter has taken a slow approach in the rollout of new ad products and changes to the user interface, but that's beginning to change. Following its deeper integration with MoPub, Twitter is expected to reveal a series of new ad products alongside a refined and more feature-rich user experience.
In a keynote before leading advertising and marketers professionals, Marissa Mayer details Yahoo's growth on mobile and its new advertising options -- and talks up Tumblr.
OptimizePress can help small (even one-person) businesses add sites squeeze pages, sales pages and other components to their WordPress sites. This will make it easier to attract customers, capture their information and offer them relevant products or services beyond the initial freebie.
This roundup of holiday website tips offers quick advice you can use right now to cash in on holiday sales this year. A good start: audit your site to ensure that it makes sense to customers old and new.
The A/B testing process lets you determine what words, phrases, images or other elements of a Web page lead to the most sales conversions. To help you improve your online market strategy, this article provides an overview of the A/B process and offers some hints for improving your copywriting.