Internet-based applications and services - News, Features, and Slideshows

Features

  • Why you should use LinkedIn Pulse to self-publish

    Online self-publishing isn't the bore and chore it used to be. Today almost everything is automated, and the most important choice for individuals and brands is picking the right platform, based on the goals they're trying to achieve.

    Written by Matt Kapko21 March 15 00:18
  • Is LinkedIn Killing the Traditional Resume?

    The days of the traditional one-page resume may be numbered, but it's still not quite time to ditch those well-crafted, battle-tested documents. Recruiters and career development consultants say the resume is not dead; however, the LinkedIn profile has surpassed it in terms of importance to modern job seekers.

    Written by Matt Kapko26 Feb. 15 08:34
  • How 'Facebook at Work' Could Alter the Social Enterprise Landscape

    Most people don't want to be caught at work with Facebook open on their computers or smartphones, but that may change very soon. Facebook is working on a new social network for the workplace, called "Facebook at Work," that would pit the king of social media against more business-savvy stalwarts such as Google, Microsoft and LinkedIn, according to the Financial Times.

    Written by Matt Kapko02 Dec. 14 02:57
  • How Twitter Helps 'Serial' Podcast Grow Its Audience

    Twitter's director of ad research wants to piggyback on the surprising success of the weekly "Serial" podcast to illustrate his company's capability to amplify even the "oldest form of electronic media."

    Written by Matt Kapko21 Nov. 14 04:09
  • Snapchat Says Its Weaknesses Are Actually Strengths for Advertisers

    Snapchat just recently started to include advertisements in its popular ephemeral messaging app, but its advertising strategy is notably different than its competitors' strategies. Snapchat says it has no interest in tricking its users into clicking ads by blurring the line between advertising and organic content created by actual users.

    Written by Matt Kapko14 Nov. 14 03:23
  • Social Media Still Has Little Marketing Impact in Hollywood

    Social media is an opportunity unfulfilled in Hollywood. It bears surprisingly little to no impact on the success of films and TV shows, according to a group of seven film studio executives speaking here at The Grill.

    Written by Matt Kapko10 Oct. 14 02:58
  • Sorriest technology companies of 2014

    It's so far been another sorry, sorry year in the technology industry, with big name companies, hot startups and individuals making public mea culpas for their assorted dumb, embarrassing and other regrettable actions.

    Written by Bob Brown30 Sept. 14 01:11
  • Is Social Media Reviving or Killing Our Classrooms?

    Remember the days when back to school meant a trip to the store for new pencils, paper and maybe a spiral notebook or two? Today's students, particularly those in the higher grades and college level, have little time or interest in those analog commodities -- they're carrying laptops, tablets, smartphones and other gadgets.

    Written by Matt Kapko10 Sept. 14 06:09
  • Who's Really Using Tinder (and How Are They Using It)?

    There's a good chance someone you know is using Tinder as you read this. He or she is swiping left or right, looking for someone, somewhere for something. Each of those variables contributes to the service's serendipity, which makes it fun with just enough different and unexpected turns.

    Written by Matt Kapko01 Sept. 14 23:56
  • How social networks are changing mobile advertising

    For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.

    Written by Matt Kapko21 Aug. 14 05:37
  • How to Generate Leads From 4 Top Social Networks

    Most users turn to social media sites for entertainment and information, but for digital marketers social engagements represent a dynamic way to generate leads. Fostering leads, or potential customers, in social media is not as clear-cut or obvious as email, TV or print marketing, but there is enough history and background now to follow and replicate what is already working.

    Written by Matt Kapko09 Aug. 14 05:32
  • How AWS Helped Scale App for World Cup Social Media Hub

    Running a social media hub for any large event poses a challenge, but perhaps none quite so daunting as running the FIFA Social Hub, the official social platform of the 2014 FIFA World Cup.

    Written by Thor Olavsrud05 Aug. 14 23:07
  • Audience is dead, long live active content consumers

    Audience is dead, says Eric Solomon, head of brand strategy at Google and YouTube. The notion of an audience in today's hyperactive, hyperlinked world just doesn't fit anymore, he tells attendees at last week's [a]list Summit.

    Written by Matt Kapko05 Aug. 14 08:44
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