Twitter is moving the goal posts and Wall Street likes the new numbers it sees up on the scoreboard. The company's monthly active user base grew 24 percent from the year-ago period to 271 million, but the actual reach of Twitter goes well beyond that, the social media company claims.
Messaging apps like WhatsApp and Snapchat are at the perfect crossroads of mobile and social. These apps are simple and ubiquitous with some subscriber bases already in the hundreds of millions of users.
With Google's social network coming up on its third anniversary, industry analysts are wondering if the company is rethinking Google+ and where it goes from here.
Facebook is taking another run at Snapchat. This time with an app that works more like a boomerang than a slingshot. The app's unique features and silly sounds make for a playful experience, but CIO.com's Matt Kapko writes it's also an awkward, unnatural and never-ending way to live life in the moment.
Snapchat had a rough May, and that's even before taking into account the massive competitive threats it faces from Apple and Facebook. The company has a lot of growing up to do. And it better do it fast.
In the current business climate, networking is at the nexus of technology, the customer, and true innovation, and it's about time you put your heart and soul into it. In short, it's time to get on board with social or get left behind.
The digital pin-board of choice for more than 70 million users made two significant steps on the advertising front in as many weeks. With an expanded test of ad products and targeting now underway, you can expect to see more ads as the company aims at online marketers.
Living a genuinely private life in today's increasingly social and interconnected world requires an equal measure of patience, research and ingenuity. Of course, digital marketers say you worry too much.
Now that Google's Vic Gundotra, a senior vice president and the head of Google+ is leaving the company, changes are likely afoot at the social network he championed since its inception, industry analysts said.
The road to revenue for ephemeral and anonymous apps like Snapchat, Secret and Whisper is uncharted. How these social apps will ever achieve a level of revenue that would justify their sky-high valuations is foggy at best.
Salesforce.com recently celebrated its 15th year in existence, and as the SaaS (software-as-a-service) vendor races toward US$5 billion in revenue its influence on the industry is being felt more than ever. At the same time, some signs indicate that Salesforce.com is having a few growing pains, as well as showing some trappings of the mega-vendors it once mocked with its "End of Software" marketing campaign.
Facebook's $2 billion acquisition of Oculus has given virtual reality a major boost. By delivering an altered sense of reality with a social experience Facebook could give users a more compelling reason to come back regularly.
Marketers who ignore Google Plus are missing a worthwhile opportunity, according to a new report from Forrester. Googles social platform delivers nearly double the engagement rate of Twitter, and yet some large brands continue to be lackadaisical with their effort.
With its acquisition of virtual reality gaming company Oculus VR , Facebook may have found a way to lure back younger users to the social network.
Most CIOs -- and other C-suite executives have at least a LinkedIn profile, but social media requires much more these days. LinkedIn, Facebook, Twitter and others are no longer exclusively personal, but also reflective of your role in the larger organization.