What's it like being one of the first brands to use Facebook's auto-play video ads? Progressive and its agency Arnold tells CIO.com the entire experience was easy, liberating and even a 'breathe of fresh air.'
Video marketing and communications experts share their top tips on how to create a business video that will get maximum views and shares -- with no cats involved.
The better your Google Authorship, the more likely you are to see your headshot and a 'rich snippet' attached to the Web content you produce. But this has little impact on SEO and no effect at all on Google Author Rank. Here's an inside look at the pros and cons of Google authorship for SEO.
You don't have to spend a lot to get a lot. Google AdWords users and experts share hands-on advice on how you can improve the ROI on your AdWords campaigns.
Small business digital marketing pros share their top picks regarding the best ways for businesses with big plans but small budgets to market their products or services.
Just because your website can be viewed on a mobile device doesn't make it mobile-friendly. To find out how to ensure your mobile customers have a positive experience, follow these suggestions from mobile experts and Web design and development pros.
Businesses share their crowdsourcing success stories and explain the different ways to enlist and use the crowd (communities of professionals, customers and employees) to improve and even help market your products and services.
From letting Facebook users simply comment 'sold' to buy an item to engaging your customers, CIO.com looks at how a small business should invest in Facebook as a social commerce channel.