There's a good chance someone you know is using Tinder as you read this. He or she is swiping left or right, looking for someone, somewhere for something. Each of those variables contributes to the service's serendipity, which makes it fun with just enough different and unexpected turns.
Congratulations on launching your startup business. The only problem is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on advertising or PR, or buying Facebook or Twitter followers?
For digital marketers, the road to riches on mobile screens has been long and riddled with holes of divergence. But the pursuit, which harkens back to the pre-smartphone era, has gotten more promising thanks to social media.
Historically, cloud BI has been mostly used by smaller businesses, but larger enterprises are starting to make the trek.
The Internet of Things is still too hard. Even some of its biggest backers say so.
Most users turn to social media sites for entertainment and information, but for digital marketers social engagements represent a dynamic way to generate leads. Fostering leads, or potential customers, in social media is not as clear-cut or obvious as email, TV or print marketing, but there is enough history and background now to follow and replicate what is already working.
Is do-it-yourself (DIY) search engine optimization (SEO) possible if you lack SEO experience?
Running a social media hub for any large event poses a challenge, but perhaps none quite so daunting as running the FIFA Social Hub, the official social platform of the 2014 FIFA World Cup.
Audience is dead, says Eric Solomon, head of brand strategy at Google and YouTube. The notion of an audience in today's hyperactive, hyperlinked world just doesn't fit anymore, he tells attendees at last week's [a]list Summit.
Twitter is moving the goal posts and Wall Street likes the new numbers it sees up on the scoreboard. The company's monthly active user base grew 24 percent from the year-ago period to 271 million, but the actual reach of Twitter goes well beyond that, the social media company claims.
This year's CIO 100 honorees collectively spent more than $502 million on their technology projects, and many of the winning efforts focus on using advanced analytics to create new sources of revenue, improve customer experience and increase competitive advantage.
Messaging apps like WhatsApp and Snapchat are at the perfect crossroads of mobile and social. These apps are simple and ubiquitous with some subscriber bases already in the hundreds of millions of users.
As recently as five years ago, setting up a new business and equipping it for a PC-literate workforce was a costly affair. You needed to acquire server hardware and pay various software licensing fees.
Two weeks ago, venerable media company Condé Nast -- publisher of magazines like Vogue, The New Yorker and Wired -- decommissioned its Newark, Del. data center. The 67,200 square feet facility had already been sold and the deal closed. The 105-year-old company had gone all-in with the cloud.
Plans by smart thermostat maker Nest Labs to share some customer data with corporate parent Google means the search engine giant will be fending off privacy concerns as it expands into home automation.