The A/B testing process lets you determine what words, phrases, images or other elements of a Web page lead to the most sales conversions. To help you improve your online market strategy, this article provides an overview of the A/B process and offers some hints for improving your copywriting.
You just left cocktail hour or a networking event and forgot to grab a business card from the person you'd been chatting with. Don't kick yourself. Instead, log on to LinkedIn to do some cyberstalking. It's a much better resource than Facebook, because with just bits and pieces of information, you're still likely to be able to find your target.
Don't let a few bad reviews or one negative article ruin your reputation with online customers. These three case studies feature companies that faced online reputation challenges, with a look at the results they achieved and the lessons they learned along the way.
Analytics help you find out what brings visitors to your small business website. With that information, you can better design your site to give visitors what they are looking for--and turn them into customers. Here's a primer on linking your site to Google Analytics and getting the most out of the data it gives you.
Instagram cut ties with Twitter this week, which means your photos will no longer display properly. Here are two workarounds that ensure your Instagram tweets will post unaltered.
To quickly increase online sales this holiday season, start with a good schedule, work in rewards and don't forget about social and mobile customers.
As Salesforce.com's SaaS offerings become more sophisticated, configuration and deployment gets more complex. In response, enterprises are increasingly turning to partners for implementation help.
Small business owners face numerous anonymous threats in the Internet era. While keeping bullies, trolls and extortionists at bay online is similar to what you should do in real life, repairing the damage they can do to your business requires a different set of reputation management skills that make the online 'noise' they create disappear.
In an effort to improve search result quality and punish black-hat SEO, Google has been making big changes to its algorithms, and more updates are likely on the way soon. Here's how to prepare.
Amazon cloud skills are in high demand. This easy, step-by-step guide will help start you on your path to cloud mastery
When I signed up for a Twitter account in the summer of 2009 I spent some time thinking about whether or not I should protect my tweets. As a novice Twitter user, I had to decide whether the benefits of protecting my tweets outweighed the drawbacks. Looking back, I do not regret my decision to protect my tweets, and I'll tell you why.
If you're one of Gmail's 193 million users worldwide, you probably rely on the service -- and its add-ons -- every day. Popular among users for its customization features, Google constantly adds to its arsenal of Labs and brings new features mainstream to simplify processes and save users time.
Question-and-answer sites like Yahoo Answers may offer a quick way to ask questions and get answers, but they tend to be plagued by wisecracks, poor spelling, and generally low quality. On the other hand, a new site targeting this niche, Quora, is going to great lengths to keep quality high.
If you own a small or medium business, a good reputation--online and offline--is clearly key to your success.
Back in November 2010, Facebook announced plans for a "social inbox" -- a space that would serve as a hub for all communications that people use online or via mobile phones, ranging from text messages and chat messages to e-mail messages, too.