The "Redmond Kid" has come out fighting this week! Microsoft announced, with great marketplace buzz, that two new versions of its products are on the way.
ipod - News, Features, and Slideshows
Coming up with a great technology product or service is only half the battle these days. Creating a name for said product that is at once cool but not too cool or exclusionary, marketable to both early adopters and a broader audience, and, of course, isn't already in use and protected by various trademarks and copyright laws is difficult--to say the least.