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IT Marketing - News, Features, and Slideshows

News about IT Marketing
  • Tech Industry Subscribes to New Revenue Model

    All signs point to a bright future for subscriptions. The Internet of Things and wearables mega trends promise to open the floodgates to subscription opportunities. For a case in point, Apple just bought Beats for $3 billion, not so much for the popular Beats headphones, but rather for subscription-based streaming music service.

    Written by Tom Kaneshige06 June 14 03:59
Features about IT Marketing
  • Apple's History Offers Insight Into CMO-CIO Relationship

    Liz Allen, a former Apple marketing executive, has seen the volatile relationship between CMOs and CIOs evolving over the years. CMOs were worshipped and CIOs despised at Apple, but Allen isn't taking sides: 'If you're at odds, your competition is going to win.'

    Written by Tom Kaneshige30 May 14 04:27
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