Marketing is sometimes considered a niche form of storytelling, but its stories mean nothing if they don't make brands resonate with potential customers and ultimately lead to sales. Many modern marketers view the people who connect with their brands on social media as potential leads that could become customers.
Workday's HR software-as-a-service tool wins praise for ease-of-use, but it remains to be seen whether the company's financial module will be adopted as quickly
Deloitte’s Q4 CFO Quarterly Survey suggests Australian CFOs are becoming tentatively more optimistic about their company’s financial prospects in 2013. We speak to Kimberly-Clark's CFO Tony McMahon to gauge his views.
Swab tests recently conducted of public surfaces in six major cities revealed that ATMs are among the worst carriers of illness-causing germs.
Specially designed holistic development plans help tech workers and their employers navigate the choppy waters of IT employment.
It all started, as these things sometimes do, with a chicken.