Melbourne storm gamifies fan experience
Melbourne Storm Rugby League Club has partnered with US-based firm Badgeville to bring gamification to its members and fans with a new reward program.
loyalty - News, Features, and Slideshows
News about loyalty
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Mobile Apps require a CIO mind shift
It's time to get started on smartphone apps that will make employees more productive and customers more loyal, say Forrester Research analysts Josh Bernoff and Ted Schadler.
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How Starbucks Brews Its Mobile Strategy
The coffee retailer's chief digital officer describes how he focuses first on the customer experence before making any technology decisions
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Hotel chain sees mobile app turning 'lookers into bookers'
InterContinental Hotels Group (IHG) will, of course, take a room reservation no matter how a customer makes it. But it sees enticing sales potential in moving hotel guests to mobile applications.
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Candid talk trumps the blame game
Relationships between the CIO and business executives will inevitably become strained, with broken promises and eroding trust. So how do you keep them from going completely off the rails?
Whitepapers about loyalty
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Reward your loyal customer for increased client acquisition
It is important to reward your existing clients as they are integral to building brand equity for your business. Find out how a multi-channel customer relationship and loyalty platform not only combines all touch points of your business but also enables you to gain better insights to your clients through feedback and purchase data.
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MDM eBook