Tech investment a top priority for CEOs
CEOs worldwide are more focused on using technology to drive business growth over the next two years than ever before, according to new research.
CEOs worldwide are more focused on using technology to drive business growth over the next two years than ever before, according to new research.
Lord & Taylor's mobile app lets customers scan photos in print ads and buy the items with their smartphones, without ever going to the retailer's website.
Data protection is jostling for pole position as an area that CFOs should firmly fix both eyes on. Rarely do you see a juxtaposition of regulatory, technology, enterprise and consumer attitudes changing with one focal point.
At a recent event, I posed a question that caught the roomful of CIOs off guard. We were talking about cloud computing and how a study by CIO's sister magazine Computerworld found that while it's currently the most overhyped technology, it's also one of the top three most important technologies for 2011.
The global mobile phone sector is expected to reach revenues of $1089 billion by 2015 with emerging markets in China, India and Indonesia contributing to 38 per cent of the global growth.
Mobile commerce offers great deal potential, but like many technology trends, it may take time to really catch on. If your business is looking to implement mcommerce, there are some important factors to consider beyond the technology. First and foremost, think about your customer, and the customer experience.
Experts in mobile commerce and retail marketing share tips on how you can use mobile apps, QR codes and mobile commerce to boost sales this holiday season.