Fashion Retailer Adds 'Tech Tables' to Stores
Chico's, a women's clothing retailer, is adding in-store 'tech tables' and a digital magazine to flesh out its omnichannel strategy .
Chico's, a women's clothing retailer, is adding in-store 'tech tables' and a digital magazine to flesh out its omnichannel strategy .
The research firm predicts the convergence of IT and marketing as businesses increasingly look to digital promotional strategies.
The retailer is using Microsoft PixelSense, Kinect and a new mobile app to create an interactive experience while making stuffed animals
The leading social media companies are outraged over NSA surveillance, but would that spying even be possible if Facebook, Google and Twitter weren't collecting data and selling it to online marketers? Social media companies unintentionally opened new windows for spies to creep into our lives, and their claims of innocence are insincere.
More than a billion people will tune in to watch the final match of World Cup 2014. But before then, even more will share their highs and lows on social media. (And if Twitter and Facebook can't turn you into a futbol fan, maybe a Brazilian supermodel can.)
Without a fully baked advertising platform, Instagram is building a business with old-school pricing models and direct relationships with agencies and brands. However, Instagram could soon make changes that will negatively impact the reach and efficiency of ad campaigns.
Recent pan-industry data breach reports from Symantec and Verizon Business largely confirm what healthcare already knows about the root cause of its data breaches. But how can organizations step up to improve security?
Healthcare is broken. No one disputes that. No one lacks perspective on how to fix it, either. The challenge, though, is disrupting a system that makes more money treating sickness than it does preventing it. Technology and innovation can play a part, but so can flipping the entire care model on its head.