Fashion Retailer Adds 'Tech Tables' to Stores
Chico's, a women's clothing retailer, is adding in-store 'tech tables' and a digital magazine to flesh out its omnichannel strategy .
Chico's, a women's clothing retailer, is adding in-store 'tech tables' and a digital magazine to flesh out its omnichannel strategy .
The research firm predicts the convergence of IT and marketing as businesses increasingly look to digital promotional strategies.
The retailer is using Microsoft PixelSense, Kinect and a new mobile app to create an interactive experience while making stuffed animals