Program, portfolio and PMO managers understand the ‘benefits to value’ of a project and can use return on investment (ROI), internal rate of return (IRR), or other financial metrics, as well as non-financial criteria (‘intrinsic value’ criteria) to evaluate projects at the start of and during their full lifecycle into ‘operations mode’. Selecting which projects to charter within your organisation have long-term implications both for you individually and your organisation. Conducting in-depth pro-forma ROI, IRR of other financial analysis can be costly and time consuming. What about an alternative method that is relatively quick and easy to undertake and can provide you with an objective ‘weighting’ criteria for your stakeholders and program/project team to consider? If you manage a PMO, Portfolio or Program of work (in any discipline – finance, manufacturing, IT, etc), the customer demand priority (CDP) tool we put forward below may be helpful to you at the front-end decision-making process of project prioritisation. It is a simple method that is similar to a risk matrix table to evaluate and score projects on a scale from 2 to 11 where 2 are the lowest challenge and 11 is the most intensive.