market research - News, Features, and Slideshows

• Brands, take note: Customers still struggle to reach you

  In any given year, more than 80 percent of consumers try to reach a brand, and for most of them, it's an exercise in frustration, according to new data from The Northridge Group.

• Almost half of Australian digital consumers have accessed illegal content

  Nearly half of Australians who consume digital content have engaged in illegal copyright infringement, according to research from the Australian and UK governments.
  

• Importance of chief digital officer role in Australia is rising: Report

  The role of chief digital officer (CDO) is set to invade Australian organisations and could well be at the expense of the CIO, a new report claims.

• IDC: No end in sight for rising smartphone sales

  Emerging markets and lower prices will push worldwide smartphone shipments close to the billion-unit level this year, according to the latest forecast by IDC.

• CFOs are becoming more strategic: Report

  The role of the CFO has become more strategic over the last three years and is one which can drive change across the whole organisation, a new survey claims.

• ERP Investments Still Top the List for Corporate IT Spending

  Corporate IT budgets may have gotten slashed in 2009, but that apparently didn't stop companies from investing in their ERP software this year.

• Apple's iPhone now one-third the market share of desktop Linux

  According to recent market share data, Apple's iPhone is now being used to access the Internet a third as much as desktop Linux.

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