Today's CIO Better Know What's in a Name
Do you know the name of the marketing associate handling targeted email campaigns with Marketo? How about the name of the human resources assistant with the Workday account?
Marketo - News, Features, and Slideshows
Features
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CIOs Adjust to Enterprise Tech as a Fashion Statement
The state of enterprise tech has moved from company-centric to user-centric, and IT leaders -- faced with fickle consumer-business users -- must learn to understand 'the need' not 'the ask.'
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Salesforce.com aims for next $1 billion business with ExactTarget buy
Salesforce.com's pending US$2.5 billion purchase of marketing software vendor ExactTarget will help it develop a new $1 billion annual revenue stream and set the company on a clear strategic course for the foreseeable future, according to Salesforce.com CEO Marc Benioff.
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Marketo IPO may spark suitors, including Salesforce.com
Cloud-based marketing automation vendor Marketo's plans to raise up to $75 million in an initial public offering, which were revealed this week, could influence larger companies to acquire the company, including Salesforce.com and SAP.
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Why Oracle bought Eloqua, and what it means for the market
Oracle surprised many tech industry observers by announcing Thursday it would pay US$871 million for marketing automation software vendor Eloqua. The move seemed a bit unlikely given the amount of sales and marketing software Oracle already had.