Marketo - News, Features, and Slideshows

News

• Marketo gets scooped up into the private world for US$1.79 billion

  Marketing-software maker Marketo has agreed to be acquired by private equity firm Vista Equity Partners for US$1.79 billion, the company announced Tuesday.

• Digital marketers look for behavioral triggers

  If you've spent time Google searching and window shopping online, say, on an outdoor retailer's website, dreaming about a $400 graphite fly fishing rod, maybe even putting the fly rod in a shopping cart to keep the fantasy going only to click away when reality bites, you might see the fly rod following you around the Interwebs, your Facebook feed or a banner ad.

• CMOs Must Capitalize on Digital Moments of Engagement

  Imagine that a CMO at a hospital delivers an emotionally powerful television commercial touting wellness. Because many consumers watch television with a tablet in hand, the CMO also runs a Twitter campaign as the commercial airs. The commercial sparks a Twitter conversion.

• Coming to terms with marketing technology

  With marketers become ever-more reliant on technology and importantly, data integration, to deliver the customer experiences organisations need today, CIOs can no longer afford to ignore the many platforms and solutions at their disposal.

• Dozens of US tech firms violate EU privacy promises, advocacy group says

  Thirty U.S. data brokers and data management firms, including Adobe Systems, AOL and Salesforce.com, are violating privacy promises they've made regarding their handling of the personal information of EU residents, a privacy group said in a complaint to be filed Thursday.

• Silicon Valley Tech Workers Living the Startup Dream Again

  Thanks to blockbuster acquisitions such as Facebook's $19 billion purchase of WhatsApp, successful IPOs and a healthy environment for startups, the entrepreneurial spirit is alive again in the Silicon Valley.

• Wall Street Beat: Twitter grabs spotlight, but tech IPOs were already hot

  Even before Twitter's initial public offering announcement grabbed the spotlight Thursday, the market for tech IPOs had been heating up thanks to a general rise in stocks.

• Marketo rolls out customer engagement tools as Salesforce.com threat looms

  Marketo says it has created tools that put it far ahead of rival marketing automation software vendors by making it much easier to run targeted campaigns, and more effective ones to boot.

• Wall Street Beat: Market stokes tech IPOs, as Tableau and Marketo debut

  A strong stock market could open the floodgates for more tech IPOs in the wake of Friday's solid debut of Marketo and Tableau, but not all segments of IT may be able to ride the wave.

• Wall Street Beat: Tech IPO market cools but some vendors jump in anyway

  Though the tech IPO market has gone from a boil to a simmer, some companies in areas such as big data and cloud-related technology are plunging in.

• Salesforce.com rolls out social marketing cloud

  Salesforce.com on Wednesday rolled out the Radian6 Social Marketing Cloud, a new set of services that builds on its core CRM (customer relationship management) software.

• FAQ: What to expect at Salesforce.com's Dreamforce

  Salesforce.com CEO Marc Benioff is known as a big thinker and talker, and now he's hoping to be one of Silicon Valley's biggest party hosts, with more than 42,000 people registered so far for the company's annual Dreamforce event this week in San Francisco.