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Marriott - News, Features, and Slideshows


  • CRM: How Marriott Broke Down Customer Data Siloes

    Make every interaction meaningful: It's the Marriott philosophy. This is not an easy task given the multitude of Marriott brands and the plethora of campaign management tools used to contact customers. By partnering with brand leaders and marketing leaders, Marriott's IT department built a unified framework for engaging with customers.

    Written by Rick Swanborg16 Nov. 09 09:14