mobile marketing - News, Features, and Slideshows

News

• 10 mobile marketing trends to watch in 2017

  Where’s mobile marketing heading? And what do CMOs and marketers need to know to stay ahead or avoid falling behind? We answer these and other mobile marketing questions.

• Most marketers miss mark with mobile messaging

  Consumers are inundated with notifications from all types of mobile messaging services, and though many will engage with businesses that use relevant alerts, most organizations don't capitalize on the opportunity.

• 7 ways small businesses can benefit from mobile apps

  Small business, mobile marketing and customer experience experts share their tips and advice regarding how mobile applications can help businesses to better engage with customers, keep employees connected and boost the bottom line.

• Facebook masters mobile, carrying company to record earnings

  Facebook's efforts to figure out how users want to connect when they're on the move is paying off. The social network's latest earnings report show that mobile is carrying the company, pushing it to record fourth-quarter results.

• Can artificial intelligence influence human behavior? A trial will find out

  Researchers in Singapore began a two-year trial this week of a smartphone app that attempts to use artificial intelligence to influence the real world decisions of users.

• How marketers can seize the mobile moment

  Marketers and advertisers shudder when they think about the great consumer rush to mobile. With a smartphone's tiny screen and a mobile consumer's fleeting attention span, marketers face an enormous challenge capitalizing on mobility.

• Google makes mobile websites more app-like with Chrome push notifications

  Google has taken a big step in its efforts to make mobile websites act more like native applications on Android smartphones, by adding notifications to its browser.

• What retailers think of mobile marketing

  Marketers are getting the message that serving the consumer at the mobile moment should be their top priority. So are they investing mightily in mobile marketing tech? Not as much as you might expect.

• Telefónica starts exchange for targeted mobile ads

  Telecom operator Telefónica has launched the first mobile ad-exchange platform to use the operator's customer demographics and real-time location data to serve targeted mobile ads, the company said on Wednesday.

• 6 Mobile Marketing Trends to Leverage in 2014

  What will be the best ways to reach mobile shoppers in the new year? Mobile marketing experts reveal which new mobile marketing apps and strategies can help you reach customers on the go.

• Adobe adds geolocation targeting to Marketing Cloud

  Adobe Systems has added mobile features to its Marketing Cloud, allowing companies to better target smartphones with the help of geolocation and app analytics.

• Yahoo buys Admovate to ramp up its mobile advertising

  Yahoo has bought ad tech startup Admovate to grow its mobile advertising sales and provide a stronger channel for personalised display advertising.

• Square launches online marketplace service to rival eBay, Amazon and Etsy

  Mobile payments company Square has launched an online marketplace, an offering that an analyst said is similar to those from eBay, Amazon and Etsy, where merchants can sell products to consumers.

• Media3Corp completes diligence on mConnect buy

  The digital marketing company soon to be known as Media3Corp (ASX:MVH) has completed due diligence on its planned $8m acquisition of mobile marketing firm mConnect Group

• Media3Corp (ASX:MVH) buys mobile marketing company

  The soon-to-be-named Media3Corp (ASX:MVH) has arranged to acquire mobile marketing and content company MConnect for $3m in cash and 100 million shares