Google has acquired Twitter's mobile application development platform Fabric - for an undisclosed sum - to merge with its own Firebase development team. This will form part of the Google Developer Products Group.
Twitter has taken a slow approach in the rollout of new ad products and changes to the user interface, but that's beginning to change. Following its deeper integration with MoPub, Twitter is expected to reveal a series of new ad products alongside a refined and more feature-rich user experience.
Twitter has acquired MoPub, a mobile-focused advertising exchange that could help the social network grow its ad business as more users move away from the desktop.