Adobe digs deeper into marketing field with Neolane purchase
Further boosting its presence in the field of product marketing, Adobe is acquiring campaign management software provider Neolane for approximately US$600 million in cash.
Neolane - News, Features, and Slideshows
Features about Neolane
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Marketo IPO may spark suitors, including Salesforce.com
Cloud-based marketing automation vendor Marketo's plans to raise up to $75 million in an initial public offering, which were revealed this week, could influence larger companies to acquire the company, including Salesforce.com and SAP.