nielsen - News, Features, and Slideshows

News

• Your online TV watching is now being tracked across devices

  Showing all viewers the same commercial six minutes into, say, an episode of "Modern Family" might soon be over. If you're watching it online.

• Global e-commerce doubles as shoppers get more adventurous

  Shoppers around the world are becoming a bit more adventurous and a lot more focused on buying what they're hunting for online, according to a new study.

• Tweets About TV Programs Prove Twitter's Earned Media Value

  New industry research, commissioned by Twitter, Fox and the Advertising Research Foundation, reports that social activity around television is still mostly a live event as 72 percent of users who tweet about TV do so while watching a live broadcast.

• Video ads come to Facebook

  An assortment of video ads will soon start appearing in Facebook users' feeds as the company grasps at a larger slice of the lucrative TV advertising market.

• Holiday shoppers are expected to buy more online, and be more mobile, this year

  Holiday e-commerce is expected to jump 14% to 17% this year compared to 2012, and increasing numbers of shoppers are doing their shopping from mobile devices.

• Nielsen measuring Twitter chatter, with an eye on advertising

  How many eyes see a tweet about television? Nielsen wants to find out, and let marketers know so they can make more informed advertising decisions on Twitter.

• Today's iOS 7 downloads an unprecedented challenge for IT

  When iOS 7 becomes available today it will be an unprecedented challenge for enterprise IT groups: hundreds, or thousands, of iPhone and iPad users will be ready and oh-so-willing to download over the air the expected 130MB file at once.

• Usability, not 'flat' design, key to Monday's iOS refresh

  Apple is expected to debut a revamped iOS on Monday, featuring a "flatter" design that, if not done properly, could be a step backward in usability, a pair of user interface (UI) experts said.

• Social media takes over at the Super Bowl

  When the Baltimore Ravens and the San Francisco 49ers meet up in New Orleans, social networks are expected to light up with users talking about great passes, touchdowns and, of course, those Super Bowl commercials.

• Dropbox to be included on all Samsung flagship phones and camera

  Dropbox announced a tighter integration with Samsung mobile devices, allowing users to enable file sharing across multiple products from smartphones and cameras to smart TVs.

• Windows 8 UI 'strategic mistake,' argues design guru

  Microsoft's decision to put two user interfaces inside Windows 8 was a strategic mistake that fails novice and experienced computer users alike on both tablets and traditional PCs, a usability expert said Monday.

• Android users embrace Facebook, Google apps

  Google must be pleased to know that Android users aged 18-44 tend to keep their apps all in the family – the Google family, that is.

• High-tech toys top of Black Friday shoppers' lists

  If the latest survey from Nielsen holds water, you can expect to see a lot of <a href="http://www.networkworld.com/slideshows/2010/061510-smartphone-history.html">smartphones</a>, tablets and other <a href="http://www.networkworld.com/slideshows/2011/112111-cool-yule-tools.html">popular devices under the Christmas tree</a> this year.

• Android only smartphone to gain U.S. share in Q3

  Android was the only smartphone operating system to gain U.S. market share in the third quarter, growing more than 10%, Nielsen said Thursday.

• Steve Jobs bio debuts at No. 1 spot on bestseller lists

  Steve Jobs, the only bio ever authorized by the iconic CEO, led bestseller lists on its release. (Image: Simon &amp; Schuster.) The biography of Apple co-founder and former CEO Steve Jobs debuted today at the top of both Amazon's and Barnes &amp; Nobles' bestseller lists.