Ninemsn takes targeted approach to big data
Running a news website that is solely dependent on advertising for revenue means that ninemsn owner Mi9 has to mine customer data to engage in behavioural targeting.
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Features
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Making Diversity Work at Ninemsn
Dean Capobianco, director of operations at ninemsn, took on the challenge of bringing 17 different products into line with the company's overall gameplan, improving the alignment of messaging, content syndication and partner services along the way.