A desire to digitally enable Decathlon’s US sporting stores to promote frictionless customer experiences has seen its IT team not only adopt a modularised systems approach, but bring product management skills in to work alongside traditional engineering capabilities.
Chico's, a women's clothing retailer, is adding in-store 'tech tables' and a digital magazine to flesh out its omnichannel strategy .
Alex and Ani, a popular jewelry chain, is testing Swirl, a mobile app that offers discounts to in-store shoppers via geofencing.
Today’s customers can shop anywhere, anytime, using mobile devices, Amazon, and even social media. This has led to major changes in customer behaviour and now presents new challenges for traditional retailers to overcome. However, omnichannel analytics is helping retailers to rise above these challenges and improve their operations. This eBook discusses how retailers can utilise analytics to improve their customer service.