These days attracting customers to your brand means building an online community. That requires maintaining an active presence on industry-specific online forums and social media sites--and occasionally taking the conversation offline, too.
Twitter has been integral to the popularity and adoption of SharePoint, according to evangelists of Microsoft's collaboration, file-sharing and Web publishing suite.
Moving to the cloud has allowed broadcaster SBS to successfully cover this year’s World Cup with no outages of its online coverage and four million successful video downloads during the global soccer event.
ThoughtWorks unveiled this week an online community focused on exchange of ideas and best practices related to agile software development.