Marketing to teens has never been easy. The demographic is, by nature, fickle and finicky -- hot for one thing this month and disinterested the next, whether it's clothes, gadgets or a social media platform.
Let's face it, no one likes having to constantly update or tweak their website -- or having to totally redesign it every year. It can be time-consuming and expensive. But if online sales have been slipping, and even if they haven't (yet), it behooves businesses to periodically and objectively evaluate their Web or ecommerce sites -- and make the necessary fixes.
What's it like being one of the first brands to use Facebook's auto-play video ads? Progressive and its agency Arnold tells CIO.com the entire experience was easy, liberating and even a 'breathe of fresh air.'
Data brokers operate in the shadows of the Internet. Most consumers are unaware or unsure how to put restrictions of their activity. In fact, one U.S. senator called these companies and their practices 'the dark underside of American life.'
Executives, recruiters and LinkedIn experts share their tips on how your business can best leverage LinkedIn Groups to improve your brand.
From shopping carts to marketing tools to image-editing software, here's a look at 35 open source tools and hosted services that can help you get started with your own Web store.
The bigger your email list, the more potential customers you reach with each email. But building an email list can be a challenge for a small business owner. Fortunately, these five strategies require only your expertise and your time.