How can social media help businesses drive traffic to their ecommerce or bricks-and-mortar sites this holiday season? CIO.com posed that question to dozens of marketers and social media experts. Following are their top seven strategies for how to use Facebook, Twitter, Pinterest, Instagram and YouTube to engage customers and get them -- and their friends -- to check out (and hopefully buy) your holiday offerings.
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Google Analytics lets organisations of all shapes and sizes measure the performance of their websites. There's a lot of data in there--and even more that you can do with that data once you've extracted it. These tips will help you get started with Google Analytics.
The A/B testing process lets you determine what words, phrases, images or other elements of a Web page lead to the most sales conversions. To help you improve your online market strategy, this article provides an overview of the A/B process and offers some hints for improving your copywriting.