Mastering the Business Basics of Online Reputation Management
Consumers and business people "search for everything" today before they do anything, according to Paul Shapiro, SEO director of GroupM. "What will people find when they Google your businesses name? Will it be a bad Yelp review cautioning them to not buy from you? Or will it be something positive that will cause them to buy from you? This is your online reputation, and it's important."