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online reputation management - News, Features, and Slideshows

News about online reputation management
  • Mastering the Business Basics of Online Reputation Management

    Consumers and business people "search for everything" today before they do anything, according to Paul Shapiro, SEO director of GroupM. "What will people find when they Google your businesses name? Will it be a bad Yelp review cautioning them to not buy from you? Or will it be something positive that will cause them to buy from you? This is your online reputation, and it's important."

    Written by James A. Martin14 Nov. 14 03:25
  • Top Tips and Tools for Online Reputation Management

    A handful of companies offer free and paid online reputation management services for consumers and businesses, including Reputation.com and Brand Yourself. In addition to using these services, or in lieu of them, both small and midsize businesses and enterprise digital marketers can take strategic steps to ensure their companies' online reputations are solid.

    Written by James A. Martin14 Nov. 14 03:24
Tutorials about online reputation management
  • 5 ways to handle comment trolls on social media

    Social media has become a new way to find new customers, provide support, market products, share news and even develop customer relationships. Because of the free-form nature of services like Twitter and Facebook, large companies can enjoy the benefits of frequent personal interaction. Dell can "like" a comment from a happy laptop owner on Facebook, Bristol-Myers can share corporate news directly with their 67,000 followers on Twitter.

    Written by John Brandon15 June 15 23:16
  • How to avoid online reputation management nightmares

    Don't let a few bad reviews or one negative article ruin your reputation with online customers. These three case studies feature companies that faced online reputation challenges, with a look at the results they achieved and the lessons they learned along the way.

    Written by James A. Martin23 Jan. 13 14:39
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