Gaming firms must sail past China's pirates to cash in
Although the game was developed in the U.S., the concept behind Plants vs. Zombies knows no cultural bounds for Chinese fans like 27-year-old Sai Na.
Although the game was developed in the U.S., the concept behind Plants vs. Zombies knows no cultural bounds for Chinese fans like 27-year-old Sai Na.
PopCap Games is releasing new versions of its Plants vs. Zombies title in China, with the aim of raking in more revenue from a major market that is currently swimming in pirated copies of the game.
Rovio Mobile, the developer of Angry Birds, has partnered with a Chinese gaming firm, giving players in the country a new avenue to download official versions of their hit product.
Rovio Mobile, the developer of the Angry Birds game, plans to release Chinese versions of its hit product later this year, as it hopes to turn the game brand into China's biggest entertainment franchise, an executive said Thursday.
The popularity of Angry Birds continues to soar as the game has now reached 140 million downloads worldwide, according to an executive with its publisher Rovio Mobile.