Determining how well a job candidate will mesh with an existing team's culture is one of the great challenges businesses face when recruiting and hiring talent. Some organizations, like Pinterest and customer experience software provider SPLICE software, address the issue by performing "culture interviews" to ensure their hires' strengths and attributes will positively impact team dynamics.
Pinterest is comprised entirely of static images, making it a slam-dunk destination for businesses pitching products that lend themselves well to photos. But companies that sell services – such as financial, insurance or utility companies – can also find marketing success on Pinterest. They just have to think a little more creativity, but it's worth the effort. Pinterest is the fourth-largest social network and is projected to have 50.7 million users in 2016 (almost half of them millennials), according to eMarketer.
Snapchat, Instagram and Pinterest arrived on the social scene after Facebook and Twitter, but they quickly made their marks, especially among millennials. After reaching critical mass, the three companies are attempting to monetize their services by rolling out new features for advertisers. Select large, global brands, including McDonald's, are testing the new features and could be role models for other marketers interested in the apps. However, all three services are still relatively young, and it might be too early to tell if ad campaigns are worth the investment.
Twitter is taking cues from Amazon, Pinterest and others in its latest foray into social shopping. The company announced a new set of pages that are designed to streamline the purchase process on Twitter. Pages for products and places can include images, video, product descriptions and prices, and -- most importantly for Twitter -- the option to buy products or visit advertiser websites for more information. The new shopping features are available now on Twitter's website and in its Android and iOS apps.
Later this month, Pinterest users will be able to purchase some of the products they "pin" without leaving Pinterest's app or website. The new "Buy It" button will show up next to the "Pin It" button that appears when you're about to pin an image of a pair of shoes you like or a coffee table you've had your eye on.
Sure, you know your company needs to be on Facebook and Twitter. Maybe you want to be on Instagram to share photos and LinkedIn to find employees. But what about Pinterest?
Congratulations on launching your startup business. The only problem is, no one knows about it. So how do you get the word out online, without having to spend thousands of dollars on advertising or PR, or buying Facebook or Twitter followers?
The digital pin-board of choice for more than 70 million users made two significant steps on the advertising front in as many weeks. With an expanded test of ad products and targeting now underway, you can expect to see more ads as the company aims at online marketers.
Marketers who ignore Google Plus are missing a worthwhile opportunity, according to a new report from Forrester. Googles social platform delivers nearly double the engagement rate of Twitter, and yet some large brands continue to be lackadaisical with their effort.
Sales and marketing experts share their lead-generation tips, including the best methods and media for finding prospective customers.
With every new social network and social service, with every new instant and not-so-instant way to communicate, email rises in importance. Columnist Mile Elgan explains how innovation has transformed email into the best social network.
Google announced a complete overhaul of its social network, Google+, at this week's I/O conference in San Francisco. Here's an in-depth look at all the changes and why they make Google+ better.
With so many social media options, how do you pick the best one(s)? IT executives and social media experts share their top six tips for selecting the social media platforms that will provide the greatest return on your investment of time and resources.
Web designers, social media experts and marketers discuss the impact of social media on Web design and offer tips on how you can integrate the two to reach more customers and prospects.
Big-name companies including General Electric and Best Western are maturing their social marketing programs and integrating social metrics with back-end systems.