This post has been a long time coming. I started covering Research In Motion (RIM), now BlackBerry, for CIO.com in 2005. That was less than 10 years ago, but the world was a different place, especially when you're talking technology.
Yes, BlackBerry's smartphone market share is small, but it's bigger that Apple's was when it launched the iPhone, and BlackBerry has commitments from carriers. Rob Enderle says BlackBerry's rebranding and its laser-like focus on just two new devices, the Z10 and Q10 phones, position the firm to have a good 2013.
Mobile phone competition intensifies. Linux-based platforms are gunning for iOS and Android, and Chinese companies want to price the iPhone and the Galaxy S line out of the market.
'Not dead yet' could well be the new BlackBerry marketing theme, as the world prepares to hear about two new two new BlackBerry 10 smartphones to be announced Wednesday.
'Not dead yet' could well be the new BlackBerry marketing theme, as the world prepares to hear about two new two new BlackBerry 10 smartphones to be announced Wednesday.
'Not dead yet' could well be the new BlackBerry marketing theme, as the world prepares to hear about two new two new BlackBerry 10 smartphones to be announced Wednesday.
'Not dead yet' could well be the new BlackBerry marketing theme, as the world prepares to hear about two new two new BlackBerry 10 smartphones to be announced Wednesday.
'Not dead yet' could well be the new BlackBerry marketing theme, as the world prepares to hear about two new two new BlackBerry 10 smartphones to be announced Wednesday.
'Not dead yet' could well be the new BlackBerry marketing theme, as the world prepares to hear about two new two new BlackBerry 10 smartphones to be announced Wednesday.
'Not dead yet' could well be the new BlackBerry marketing theme, as the world prepares to hear about two new two new BlackBerry 10 smartphones to be announced Wednesday.
'Not dead yet' could well be the new BlackBerry marketing theme, as the world prepares to hear about two new two new BlackBerry 10 smartphones to be announced Wednesday.
'Not dead yet' could well be the new BlackBerry marketing theme, as the world prepares to hear about two new two new BlackBerry 10 smartphones to be announced Wednesday.
'Not dead yet' could well be the new BlackBerry marketing theme, as the world prepares to hear about two new two new BlackBerry 10 smartphones to be announced Wednesday.
'Not dead yet' could well be the new BlackBerry marketing theme, as the world prepares to hear about two new two new BlackBerry 10 smartphones to be announced Wednesday.
'Not dead yet' could well be the new BlackBerry marketing theme, as the world prepares to hear about two new two new BlackBerry 10 smartphones to be announced Wednesday.