Sharing the stories of the CIO50: #25 Christian McGilloway, Retail Zoo
An unsatisfied customer will tell 10 people about their bad experience, goes the old marketing adage (these days it’s closer to 24). Most are unlikely to tell the business.
An unsatisfied customer will tell 10 people about their bad experience, goes the old marketing adage (these days it’s closer to 24). Most are unlikely to tell the business.
How a mobile app created by Retail Zoo's head of digital Christian Mc Gilloway and his team drove more than $1 million worth of revenue for the organisation over eight weeks.